2_roundAndSquare
π Planet
Are biodiversity concerns compatible with business models?

Business and biodiversity: a square peg in a round hole?

with James Bowers, Chief editor at Polytechnique Insights
On April 12th, 2021 |
4min reading time
Sylvie Méléard
Sylvie Méléard
Professor at École polytechnique (IP Paris) and Senior Member of the Institut Universitaire de France
Denis Couvet
Denis Couvet
President of the Foundation for Research on Biodiversity and Professor at Muséum National d'Histoire Naturelle
Sandrine Sourisseau
Sandrine Sourisseau
Doctor in Environmental Sciences at Veolia
Key takeaways
  • Today, tools exist to financially evaluate the services provided by ecosystems (such as carbon capture or flood protection), but some researchers criticise them for not going far enough.
  • Veolia has joined forces with the Institut Polytechnique and Muséum National d'Histoire Naturelle in the framework of the “Chair for Mathematical Modelling and Biodiversity”.
  • The company’s objective is to meet its target of carrying out diagnoses and action plans for 100% of its biodiversity-sensitive sites by the beginning of the 2020s.
  • The chair holders are in charge of creating realistic mathematical models capable of predicting the evolution of biodiversity according to certain parameters, such as climate change.

In the past, we have heard terms like the ‘price of nature’ being used to con­nect eco­sys­tem ser­vices with the private sec­tor. Do you think this type of approach is needed for busi­nesses to take biod­iversity into account? 

Denis Couvet. The term ‘price of nature’ is reduct­ive, even obsol­ete. Cap­it­al­ism has ignored nature because it is sim­pler that way. In order to take biod­iversity into account, we need much more than that. To under­stand the prob­lem, we need to dis­tin­guish at least three ways to quanti­fy the eco­nom­ic import­ance of biod­iversity so that it can be: (1) mon­et­ised, (2) com­mod­i­fied and (3) financialised.

At the moment, only the first of these, mon­et­isa­tion, is in play; some­thing that eco­nom­ics and eco­logy have been doing for over 20 years. This ‘price of nature’ is a cal­cu­la­tion of eco­sys­tem ser­vices like car­bon cap­ture or flood pro­tec­tion as a mon­et­ary value. Assess­ing the value of these ser­vices in dol­lars or euros provides grounds for pub­lic action, can chal­lenge eco­nom­ic norms, and may help in decision-mak­ing for com­pan­ies. But, even still, busi­nesses don’t neces­sar­ily invest in these ser­vices per se. Instead, the mon­et­ary value remains hypo­thet­ic­al, most often being used to anti­cip­ate new trends in pub­lic opin­ion that could affect their competitiveness.

That being said, is it pos­sible to bring eco­sys­tem ser­vices mod­els into businesses?

Sandrine Souris­seau. Integ­rat­ing eco­sys­tem ser­vices into a busi­ness mod­el is com­plic­ated and highly del­ic­ate. Cur­rent indic­at­ors of biod­iversity are not sys­tem­at­ic­ally used to make decisions due to lack of know­ledge and tools, which are fully adap­ted to busi­ness. Fin­an­cial indic­at­ors such as oper­at­ing expenses (cost for run­ning a sys­tem or ser­vice) are still much more influ­en­tial. Hence, why we need meth­od­o­logy and the right part­ners who can help us to bet­ter under­stand. Lead­ers are more or less sens­it­ive to these issues, but we are see­ing more and more object­ives linked to biod­iversity integ­rated into busi­ness strategies. 

At Veolia, we address the same level of atten­tion and demands to our dif­fer­ent per­form­ances: eco­nom­ic and fin­an­cial, com­mer­cial, social, soci­et­al and envir­on­ment­al. As such, we make a pub­lic com­mit­ment on 18 per­form­ance indic­at­ors, includ­ing the rate of pro­gress of action plans to improve the envir­on­ment­al and biod­iversity foot­print of sens­it­ive sites. Achieve­ment of these object­ives will be audited and meas­ured reg­u­larly by an inde­pend­ent body. In turn, it will serve as the basis for the vari­able com­pens­a­tion of Veoli­a’s seni­or managers. 

How then does the “Chair of Math­em­at­ic­al Mod­el­ling and Biod­iversity” con­trib­ute to these issues?

Sylvie Méléard. In terms of mod­el­ling biod­iversity, we are still in the stone age. Eco­sys­tems are com­plex in the real sense of the word, there are a great num­ber of inter­ac­tions to take into account. Through the chair, we math­em­aticians make the­or­et­ic­al mod­els, and the con­ser­va­tion sci­ence team from the museum adds con­text from the field.

We use mod­els such as what we call ‘com­plex adapt­at­ive sys­tems’, which are vast webs of smal­ler net­works that inter­act on a macro-level. There are dir­ect applic­a­tions of these mod­els, such as plant-herb­i­vore or pol­lin­at­or-plant inter­ac­tions, in an eco­sys­tem. Through this, we can get an idea of how spe­cies evolve – and co-evolve. Once we have developed the­or­et­ic­al mod­els, we can then apply them to oth­er cases. 

How does the inter­face between applied math­em­at­ics and con­ser­va­tion bio­logy come together?

SM. We offer the bio­lo­gists a the­or­et­ic­al basis and they study a way to visu­al­ise it in the field. We can use those mod­els to study what hap­pens to an eco­sys­tem if we change one para­met­er: to see how spe­cies com­pete with one anoth­er for resources or observe the impact of a change in cli­mate, for example. We recently developed mod­els to bet­ter under­stand the impact of cli­mate on a pop­u­la­tion. Our research looks at this on mul­tiple scales, from the big­ger pic­ture down to the molecu­lar level to help bet­ter under­stand how changes will affect the system.

DC. As such, we can cre­ate an image of how humans inter­act with the eco­sys­tem in a way that goes bey­ond just descrip­tion. The goal is to exam­ine the mech­an­isms at place in biod­iversity by using math­em­at­ic­al mod­els to express eco­nom­ic or eco­lo­gic­al effects and their inter­ac­tions. One dif­fi­culty is that the rhythms, space used, or envir­on­ments of humans and biod­iversity dif­fer. Those who are fin­an­cing the future and depend on nature (so every­body) should know that. 

What the ana­lyses show, in par­tic­u­lar mon­et­ary ones, is that we need to change our mind­set to focus on a nature-cent­ric approach. For example, cur­rent large-scale agri­cul­tur­al mod­els in the USA rotate corn and soy­bean crops each year. From a human-centred stand­point, this may be a simple, effi­cient agri­cul­tur­al tech­nique. How­ever, it is far from optim­al in regard to biod­iversity – and there­fore nature – mean­ing poor sus­tain­ab­il­ity. Instead, a more eco­lo­gic­ally sus­tain­able sys­tem would require rota­tion of dif­fer­ent crops each year for a dur­a­tion of closer to 10 or 20 years, mean­ing a shift in pro­duc­tion strategy.

How does Véo­lia, as a busi­ness, take on board research find­ings from the chair?

SS. Biod­iversity at Veolia is a pri­or­ity. The research chair out­comes can help us in sev­er­al ways towards our goal of integ­rat­ing biod­iversity into our strategy. Our object­ive for 2020 was to have car­ried out a dia­gnos­is and deployed an action plan in 100% of the sites iden­ti­fied as hav­ing a high biod­iversity stake. In this con­text, the chair can first help us to define and deploy rel­ev­ant and oper­a­tion­al per­form­ance indic­at­ors for the group.

In the future, we will need to obtain new mar­kets if we are to remain a lead­er; the chair helps us to define and pro­pose new ser­vices that are in line with biod­iversity. Also, sys­tem­at­ic­ally integ­rat­ing the poten­tial impact of pro­jects loc­ated in or near nat­ur­al pro­tec­ted areas/endangered spe­cies into the risk ana­lys­is of invest­ment pro­jects and quan­ti­fy­ing our foot­print on biod­iversity enable us to dif­fer­en­ti­ate us from our competitors. 

Solu­tions that are inspired and sup­por­ted by nature, which are cost-effect­ive, sim­ul­tan­eously provide envir­on­ment­al, social and eco­nom­ic bene­fits. They provide sus­tain­able, cost-effect­ive ways to achieve a green­er eco­nomy that is com­pet­it­ive and resource effi­cient. The meta­phor of biod­iversity rep­res­en­ted as a flow of mar­ket ser­vices for the well-being of human­ity is a dom­in­ant theme nowadays in the dis­course of inter­na­tion­al organ­iz­a­tions, relayed by sci­ent­ists and devel­op­ment actors. 

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