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π Planet
Are biodiversity concerns compatible with business models?

Business and biodiversity : a square peg in a round hole ?

with James Bowers, Chief editor at Polytechnique Insights
On April 12th, 2021 |
4min reading time
Sylvie Méléard
Sylvie Méléard
Professor at École polytechnique (IP Paris) and Senior Member of the Institut Universitaire de France
Denis Couvet
Denis Couvet
President of the Foundation for Research on Biodiversity and Professor at Muséum National d'Histoire Naturelle
Sandrine Sourisseau
Sandrine Sourisseau
Doctor in Environmental Sciences at Veolia
Key takeaways
  • Today, tools exist to financially evaluate the services provided by ecosystems (such as carbon capture or flood protection), but some researchers criticise them for not going far enough.
  • Veolia has joined forces with the Institut Polytechnique and Muséum National d'Histoire Naturelle in the framework of the “Chair for Mathematical Modelling and Biodiversity”.
  • The company’s objective is to meet its target of carrying out diagnoses and action plans for 100% of its biodiversity-sensitive sites by the beginning of the 2020s.
  • The chair holders are in charge of creating realistic mathematical models capable of predicting the evolution of biodiversity according to certain parameters, such as climate change.

In the past, we have heard terms like the ‘price of nature’ being used to connect eco­sys­tem ser­vices with the pri­vate sec­tor. Do you think this type of approach is nee­ded for busi­nesses to take bio­di­ver­si­ty into account ? 

Denis Cou­vet. The term ‘price of nature’ is reduc­tive, even obso­lete. Capi­ta­lism has igno­red nature because it is sim­pler that way. In order to take bio­di­ver­si­ty into account, we need much more than that. To unders­tand the pro­blem, we need to dis­tin­guish at least three ways to quan­ti­fy the eco­no­mic impor­tance of bio­di­ver­si­ty so that it can be : (1) mone­ti­sed, (2) com­mo­di­fied and (3) financialised.

At the moment, only the first of these, mone­ti­sa­tion, is in play ; some­thing that eco­no­mics and eco­lo­gy have been doing for over 20 years. This ‘price of nature’ is a cal­cu­la­tion of eco­sys­tem ser­vices like car­bon cap­ture or flood pro­tec­tion as a mone­ta­ry value. Asses­sing the value of these ser­vices in dol­lars or euros pro­vides grounds for public action, can chal­lenge eco­no­mic norms, and may help in deci­sion-making for com­pa­nies. But, even still, busi­nesses don’t neces­sa­ri­ly invest in these ser­vices per se. Ins­tead, the mone­ta­ry value remains hypo­the­ti­cal, most often being used to anti­ci­pate new trends in public opi­nion that could affect their competitiveness.

That being said, is it pos­sible to bring eco­sys­tem ser­vices models into businesses ?

San­drine Sou­ris­seau. Inte­gra­ting eco­sys­tem ser­vices into a busi­ness model is com­pli­ca­ted and high­ly deli­cate. Cur­rent indi­ca­tors of bio­di­ver­si­ty are not sys­te­ma­ti­cal­ly used to make deci­sions due to lack of know­ledge and tools, which are ful­ly adap­ted to busi­ness. Finan­cial indi­ca­tors such as ope­ra­ting expenses (cost for run­ning a sys­tem or ser­vice) are still much more influen­tial. Hence, why we need metho­do­lo­gy and the right part­ners who can help us to bet­ter unders­tand. Lea­ders are more or less sen­si­tive to these issues, but we are seeing more and more objec­tives lin­ked to bio­di­ver­si­ty inte­gra­ted into busi­ness strategies. 

At Veo­lia, we address the same level of atten­tion and demands to our dif­ferent per­for­mances : eco­no­mic and finan­cial, com­mer­cial, social, socie­tal and envi­ron­men­tal. As such, we make a public com­mit­ment on 18 per­for­mance indi­ca­tors, inclu­ding the rate of pro­gress of action plans to improve the envi­ron­men­tal and bio­di­ver­si­ty foot­print of sen­si­tive sites. Achie­ve­ment of these objec­tives will be audi­ted and mea­su­red regu­lar­ly by an inde­pendent body. In turn, it will serve as the basis for the variable com­pen­sa­tion of Veo­lia’s senior managers. 

How then does the “Chair of Mathe­ma­ti­cal Model­ling and Bio­di­ver­si­ty” contri­bute to these issues ?

Syl­vie Méléard. In terms of model­ling bio­di­ver­si­ty, we are still in the stone age. Eco­sys­tems are com­plex in the real sense of the word, there are a great num­ber of inter­ac­tions to take into account. Through the chair, we mathe­ma­ti­cians make theo­re­ti­cal models, and the conser­va­tion science team from the museum adds context from the field.

We use models such as what we call ‘com­plex adap­ta­tive sys­tems’, which are vast webs of smal­ler net­works that inter­act on a macro-level. There are direct appli­ca­tions of these models, such as plant-her­bi­vore or pol­li­na­tor-plant inter­ac­tions, in an eco­sys­tem. Through this, we can get an idea of how spe­cies evolve – and co-evolve. Once we have deve­lo­ped theo­re­ti­cal models, we can then apply them to other cases. 

How does the inter­face bet­ween applied mathe­ma­tics and conser­va­tion bio­lo­gy come together ?

SM. We offer the bio­lo­gists a theo­re­ti­cal basis and they stu­dy a way to visua­lise it in the field. We can use those models to stu­dy what hap­pens to an eco­sys­tem if we change one para­me­ter : to see how spe­cies com­pete with one ano­ther for resources or observe the impact of a change in cli­mate, for example. We recent­ly deve­lo­ped models to bet­ter unders­tand the impact of cli­mate on a popu­la­tion. Our research looks at this on mul­tiple scales, from the big­ger pic­ture down to the mole­cu­lar level to help bet­ter unders­tand how changes will affect the system.

DC. As such, we can create an image of how humans inter­act with the eco­sys­tem in a way that goes beyond just des­crip­tion. The goal is to exa­mine the mecha­nisms at place in bio­di­ver­si­ty by using mathe­ma­ti­cal models to express eco­no­mic or eco­lo­gi­cal effects and their inter­ac­tions. One dif­fi­cul­ty is that the rhythms, space used, or envi­ron­ments of humans and bio­di­ver­si­ty dif­fer. Those who are finan­cing the future and depend on nature (so eve­ry­bo­dy) should know that. 

What the ana­lyses show, in par­ti­cu­lar mone­ta­ry ones, is that we need to change our mind­set to focus on a nature-cen­tric approach. For example, cur­rent large-scale agri­cul­tu­ral models in the USA rotate corn and soy­bean crops each year. From a human-cen­tred stand­point, this may be a simple, effi­cient agri­cul­tu­ral tech­nique. Howe­ver, it is far from opti­mal in regard to bio­di­ver­si­ty – and the­re­fore nature – mea­ning poor sus­tai­na­bi­li­ty. Ins­tead, a more eco­lo­gi­cal­ly sus­tai­nable sys­tem would require rota­tion of dif­ferent crops each year for a dura­tion of clo­ser to 10 or 20 years, mea­ning a shift in pro­duc­tion strategy.

How does Véo­lia, as a busi­ness, take on board research fin­dings from the chair ?

SS. Bio­di­ver­si­ty at Veo­lia is a prio­ri­ty. The research chair out­comes can help us in seve­ral ways towards our goal of inte­gra­ting bio­di­ver­si­ty into our stra­te­gy. Our objec­tive for 2020 was to have car­ried out a diag­no­sis and deployed an action plan in 100% of the sites iden­ti­fied as having a high bio­di­ver­si­ty stake. In this context, the chair can first help us to define and deploy rele­vant and ope­ra­tio­nal per­for­mance indi­ca­tors for the group.

In the future, we will need to obtain new mar­kets if we are to remain a lea­der ; the chair helps us to define and pro­pose new ser­vices that are in line with bio­di­ver­si­ty. Also, sys­te­ma­ti­cal­ly inte­gra­ting the poten­tial impact of pro­jects loca­ted in or near natu­ral pro­tec­ted areas/endangered spe­cies into the risk ana­ly­sis of invest­ment pro­jects and quan­ti­fying our foot­print on bio­di­ver­si­ty enable us to dif­fe­ren­tiate us from our competitors. 

Solu­tions that are ins­pi­red and sup­por­ted by nature, which are cost-effec­tive, simul­ta­neous­ly pro­vide envi­ron­men­tal, social and eco­no­mic bene­fits. They pro­vide sus­tai­nable, cost-effec­tive ways to achieve a gree­ner eco­no­my that is com­pe­ti­tive and resource effi­cient. The meta­phor of bio­di­ver­si­ty repre­sen­ted as a flow of mar­ket ser­vices for the well-being of huma­ni­ty is a domi­nant theme nowa­days in the dis­course of inter­na­tio­nal orga­ni­za­tions, relayed by scien­tists and deve­lop­ment actors. 

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