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Resistance: how to encourage uptake of new innovations 

Cécile Chamaret, Lecturer in marketing and consumer behaviour at the Management Research Centre of the Interdisciplinary Institute of Innovation (I³-CRG*) at the École Polytechnique (IP Paris), Étienne Bressoud, Head of Marketing Science at Institut BVA

On April 12th, 2023
5 min reading time

What are the reasons why people adopt or reject an innovation? Can we encourage people to follow a specific behaviour ?

π Planet π Society π Videos

Car-sharing: a critical step in reducing transport emissions 

Christophe Midler, Emeritus Professor of Innovation Management at École Polytechnique (CNRS/IP Paris), Thomas Matagne, CEO and Founder of Ecov

On March 1st, 2023
4 min reading time

This video series explores, in 2 episodes, the automotive industry, which is at the heart of the energy transition.

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“If the metaverse were a real revolution, it would already have happened!” 

Raphaël Granier de Cassagnac, CNRS researcher in particle physics, holder of the "Science and Video Games" chair at École Polytechnique (IP Paris), and writer, Clément Merville, Computer scientist and President of Manzalab

On February 7th, 2023
4 min reading time

This video series explores, in 2 episodes, the stakes of the metaverse from an educational, entertaining and socio-cultural point of view.

π Digital π Industry π Videos

5G and industry: is France falling behind?

Pierre-Jean Benghozi, CNRS Research Director at I³-CRG* and Professor of Digital Economics at École Polytechnique (IP Paris) and the University of Geneva, David Glijer, Director of Digital Transformation at ArcelorMittal

On October 18th, 2022
4 min reading time

[VIDEO] First and foremost, 5G meets the digitisation needs of "Industry 4.0", most of its applications are industrial. 

Pierre Henriquet
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How the Sun's “seasons” affect our planet's atmosphere

Pierre Henriquet, Doctor in Nuclear Physics and Columnist at Polytechnique Insights

On January 19th, 2022
4 min reading time