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5 principles for taking action in the face of uncertainty

Etienne Minvielle
Etienne Minvielle
Director of the Centre de Recherche en Gestion at Ecole Polytechnique (IP Paris)
Hervé DUMEZ
Hervé Dumez
CNRS Research Director and Professor at Ecole Polytechnique (IP Paris)
Key takeaways
  • Faced with the unknown, organisations are forced to make decisions without reference to prior knowledge.
  • Management of such is based on pragmatic rationality based on five principles, including taking practical action and rapidly assessing its effectiveness.
  • During the COVID-19 crisis, for example, the method used consisted of testing hypotheses in the field, updating them as the first results became apparent.
  • By agreeing to take part in large-scale collective surveys, stakeholders must also develop an attitude of humility and caution in the face of simplistic assertions.
  • These principles form a specific management style within organisations known as High-Pragmatic-Organisation (HPO).

While there are known prin­ciples for man­aging situ­ations of rel­at­ive uncer­tainty, it is less clear how to deal with situ­ations of great uncer­tainty, i.e. where the unknown reigns supreme. In these rare cases, there is no longer any ref­er­ence to exist­ing know­ledge (these are known as ‘unknown unknown’ situ­ations, as opposed to ‘known unknown’ situ­ations where there is an exist­ing ref­er­ence). In such cases, man­age­ment requires rules to those already used in the past.

The first wave of the COVID-19 crisis was an exem­plary case of this type of situ­ation1. Dur­ing this peri­od, it was impossible to refer to a past event. Dubbed the ‘flu bug’ for a short time, the high mor­tal­ity rates observed quickly con­tra­dicted this asser­tion. What’s more, hos­pit­al stays in intens­ive care were much longer than those usu­ally observed for oth­er infec­tious res­pir­at­ory vir­uses, and loss of smell was a pre­vi­ously unknown symp­tom. There were innu­mer­able ‘sur­prises’, mak­ing any reas­on­ing by ref­er­ence to exist­ing know­ledge tricky.

In response, organ­isa­tions grappled their way through the pro­cess and made, often rushed, decisions. Some con­sidered that these actions were based on intu­ition and flair. How­ever, on closer inspec­tion, they reveal a cer­tain form of man­age­ment. This is shown by a study based on inter­views with more than 120 play­ers in the French hos­pit­al sys­tem, pub­lished recently in the European Man­age­ment Review2.

The man­age­ment in ques­tion is based on a ration­al­ity that is neither Cartesian nor close to the concept of High-Reli­ab­il­ity-Organ­isa­tion (HRO), which is often used in uncer­tain situ­ations. Rather, it is a prag­mat­ic ration­al­ity, which con­sists of con­duct­ing a col­lect­ive invest­ig­a­tion to test hypo­theses in the field. Five prin­ciples emerge, reflect­ing the abil­ity of French hos­pit­al play­ers to demon­strate real­ism in the face of the unknown.

#1 Undertake practical actions as part of a survey 

This first prin­ciple encour­ages us to design actions without wait­ing for per­fect inform­a­tion. The actions envis­aged at this stage rep­res­ent hypo­theses. They are derived from the ini­tial res­ults of the sur­vey, which selects them on the basis of the fol­low­ing meth­ods: (i) learn­ing from unusu­al events that can be observed in the field (anom­alies such as the abnor­mally long dur­a­tion of stays in intens­ive care for patients with COVID-19, which is sur­pris­ing giv­en our know­ledge of the effects of infec­tious vir­uses of the res­pir­at­ory sys­tem); (ii) con­sol­id­at­ing the reli­ab­il­ity of the inform­a­tion gathered by tri­an­gu­lat­ing dif­fer­ent sources or by assess­ing the pro­file of the issuer of the alert (what some people call ‘epi­stem­ic vigil­ance’); (iii) and when the hypo­theses are con­tra­dict­ory, to organ­ise debates between the vari­ous stake­hold­ers in order to reach a col­lect­ive decision (as in the case of the recep­tion of the Chinese curves on the incid­ence of the pan­dem­ic, which led to sev­er­al med­ic­al spe­cial­ists and epi­demi­olo­gists being brought togeth­er to com­pare their points of view). In this activ­ity, any mod­el­ling effort is also use­ful, but it is not suf­fi­cient alone, because it can neither provide reli­able con­text (the rela­tion­ship between nation­al pro­jec­tions and a loc­al situ­ation), nor provide a suf­fi­ciently con­sist­ent pre­dic­tion, due to a vari­ety of new cri­ter­ia that dis­rupt the ‘mod­el’.

#2 Test the hypothesis in the field, ensuring rapid feedback of findings

This prin­ciple requires the hypo­thes­is to be tested in the field, which is the only way to judge its rel­ev­ance. Such recourse to the field takes place des­pite the sur­round­ing ignor­ance, and con­di­tions for action that are rarely optim­al. The object­ives are guided by a search for evid­ence and learn­ing, while the imple­ment­a­tion con­sists of cir­cum­scrib­ing the test in vari­ous small stages, each of which is fol­lowed by a rap­id return. This incre­ment­al approach optim­ises the assess­ment of the rel­ev­ance of the action, wast­ing as little time as pos­sible and avoid­ing obvi­ous errors. One example at the start of the COVID-19 crisis was the pri­or­ity actions taken in the health hos­pit­al sec­tor (lim­it­ing patient vis­its to hos­pit­al, set­ting up quar­ant­ine meas­ures, staff pro­tec­tion pro­ced­ures, increas­ing the num­ber of intens­ive care beds, to name but the main ones).These meas­ures quickly proved their worth. At the same time, they revealed the weak­ness of actions taken in EPHAD estab­lish­ments, where many eld­erly and vul­ner­able patients were exposed to the risk of the vir­us. This obser­va­tion led to the rap­id exten­sion and rein­force­ment of actions in this sec­tor, as recom­men­ded in the fol­low­ing principle.

#3 Revisit initial hypotheses through collective deliberation

This prin­ciple ensures that organ­isa­tions trans­late the res­ults of field tests appro­pri­ately, adapt­ing their actions if neces­sary. Depend­ing on the feed­back and the col­lect­ive delib­er­a­tion that fol­lows, the play­ers main­tain the ini­tial hypo­thes­is or modi­fy or even refor­mu­late it. The mul­tidiscip­lin­ary nature of the col­lect­ive delib­er­a­tions and the open-minded­ness of the par­ti­cipants are essen­tial cri­ter­ia in this revi­sion. The more the delib­er­a­tion involves a vari­ety of expert view­points, the more likely it is that the update will be rel­ev­ant.  Sim­il­arly, the more the atti­tudes expressed accept the con­clu­sions of the delib­er­a­tion, the more likely it is that the chosen hypo­thes­is will be adopted.

This third prin­ciple con­cludes an over­all approach. Com­pris­ing of three stages: (i) defin­i­tion of a hypo­thes­is; (ii) field test­ing; (iii) updat­ing of the hypo­thes­is on the basis of the res­ults, it is char­ac­ter­ist­ic of an abduc­tion meth­od. We start with a hypo­thes­is, check its rel­ev­ance by glean­ing observ­able facts, and then deduce wheth­er it should be main­tained or replaced by anoth­er. This approach is even more likely to be effect­ive if the invest­ig­a­tion is car­ried out col­lect­ively in order to cap­ture as many clues as pos­sible. It is also largely depend­ent on the atti­tudes of the mem­bers involved, as the fol­low­ing prin­ciple makes clear. 

#4 Develop an attitude of fallibilism and anti-dualism

Accord­ing to this prin­ciple, play­ers are encour­aged to express their doubts and to show humil­ity (fal­lib­il­ism), because the know­ledge they have acquired is extremely fra­gile, sub­ject to the appear­ance of new observ­able facts. Sim­il­arly, they are urged to avoid sim­pli­fic­a­tion by dicho­tom­ies between yes and no (dual­ist pos­i­tions), as these gen­er­ally reduce the abil­ity to select and inter­pret clues. Without these two atti­tudes, there is a high risk of mak­ing erro­neous decisions and giv­ing them too much weight.

An example of the import­ance of this prin­ciple was the debate on hydroxy­chloroquine as a treat­ment for the vir­us. The fact that the hypo­thes­is of such a treat­ment was put for­ward was not in itself shock­ing. It was even jus­ti­fied in the light of what was known about the sub­ject. On the oth­er hand, the fail­ure to ques­tion it when the tri­als car­ried out had not pro­duced con­vin­cing res­ults is evid­ence of an overly assert­ive, dual­ist­ic pos­i­tion in favour of the ‘yes’ option. 

In this quest for appro­pri­ate atti­tudes, the envir­on­ment out­side the play­ers involved in the sur­vey plays an import­ant role, likely to trig­ger harm­ful pressures.

#5 Protecting expertise from external pressures

Unknown situ­ations must be man­aged by those who have the most pre­cise know­ledge of the event. In par­tic­u­lar, if those on the ground have the expert­ise that is being built up (which is often the case), they must be giv­en pri­or­ity in the actions to be taken. One con­sequence of this is that they need to be pro­tec­ted from extern­al pres­sures out­side the scope of the invest­ig­a­tion. The lat­ter can in fact hamper the effort under­taken. The COVID-19 crisis high­lighted two such pressures:

  1. Insti­tu­tion­al pres­sure, which may have called into ques­tion loc­al actions in the name of giv­ing pri­or­ity to decisions from high­er hier­arch­ic­al levels, even though these are irrel­ev­ant in terms of their respect­ive expertise.
  2. Pres­sure from the media, which may have steered debates towards con­front­a­tions devoid of nuance, because of the forms of expres­sion imposed. Once again, the debate on hydroxy­chloroquine is a good example: the exchanges on TV often turned into cari­ca­tured oppos­i­tions between the for and against, lock­ing the play­ers into pos­i­tions of defend­ing a point of view, far removed from the atti­tudes of fal­lib­il­ity and anti-dual­ism that are neces­sary, but also dam­aging. As a res­ult, people work­ing in the field have found them­selves faced with patients who want to under­go treat­ment at all costs, even though there is no evid­ence to sug­gest otherwise. 

Unknown situ­ations must be man­aged by those who have the most pre­cise know­ledge of the event. 

The pre­vent­ive meas­ures against these extern­al pres­sures are to be found at the level of col­lect­ive delib­er­a­tions organ­ised by the play­ers hold­ing the expert­ise. They need to be cau­tious about mak­ing overly simplist­ic state­ments about the envir­on­ment. They must also pro­tect them­selves from pres­sure by unit­ing col­lect­ively. How­ever, this organ­ised pro­tec­tion must not cut off the expert­ise from inform­a­tion pro­duced else­where. The prin­ciple of col­lect­ive invest­ig­a­tion means that clues can be gleaned. They must there­fore strike a care­ful bal­ance between pro­tec­tion and selec­tion of sur­round­ing information. 

A ”High-Pragmatic-Organisation” to manage the unknown?

The five prin­ciples are inspired by the the­or­et­ic­al approaches of prag­mat­ism, a North Amer­ic­an school of thought from the early 20th Cen­tury. Taken togeth­er, they form a spe­cif­ic form of man­age­ment at hos­pit­al level, known as High-Prag­mat­ic-Organ­isa­tion (HPO), in ref­er­ence to this school of thought. An HPO organ­ises col­lect­ive sur­veys, engages in abduc­tion pro­cesses, relies on play­ers whose atti­tudes cul­tiv­ate doubt and humil­ity, and pro­tects itself from extern­al pres­sure34. By act­ing in this way, French hos­pit­al stake­hold­ers have shown that hos­pit­als can oper­ate accord­ing to their own prin­ciples to face up to the unknown.

This new con­cep­tu­al term also alludes to anoth­er concept, that of High-Reli­ab­il­ity-Organ­isa­tion (HRO), which is often used to express the man­age­ment required in situ­ations of uncer­tainty5. An HRO is an organ­isa­tion cap­able of deal­ing with crisis situ­ations where uncer­tainty reigns, by apply­ing dif­fer­ent prin­ciples (a hos­pit­al, but also a nuc­le­ar power plant or a sys­tem for organ­ising air flights, can thus be assim­il­ated to HROs in the event of a crisis).

Without going into detail, the pro­posed prin­ciples dif­fer from those just described on one essen­tial point: the absence of a ref­er­ence, and there­fore of the pos­sib­il­ity of express­ing reli­ab­il­ity. As a remind­er, reli­ab­il­ity aims to min­im­ise devi­ations from a nor­mal state that sets per­form­ance stand­ards6. It refers to anti­cip­a­tion by trig­ger­ing pre­vent­ive actions7. With HROs, nuc­le­ar power plant con­trol oper­at­ors can, for example, shut down react­ors if they think that oper­a­tions have entered these zones. Sim­il­arly, aero­plane pilots can refuse to fly if they think the equip­ment or weath­er con­di­tions are dangerous.

How­ever, when the play­ers are faced with the unknown, this reas­on­ing is inop­er­at­ive, because the very pur­pose of action is to define what these stand­ards are, and by deduc­tion the prin­ciples of pre­ven­tion. For example, when a remote mon­it­or­ing sys­tem was set up for patients with mild forms of COVID-19, the ini­tial feed­back showed just how rel­ev­ant the sys­tem was. Pre­vi­ously, man­agers had admit­ted these patients without real­ising that they were occupy­ing beds unne­ces­sar­ily and increas­ing the risk of the vir­us spread­ing. The pre­vent­ive nature of the action could only be judged fol­low­ing the empir­ic­al test.

Finally, it can be said that although the prin­ciples of ORH man­age­ment can be found, the absence of a ref­er­ence to nor­mal­ity lim­its the applic­a­tion of the concept in the event of an unknown situ­ation. In these situ­ations, the ref­er­ence is not determ­ined in advance but is con­struc­ted a pos­teri­ori. For this reas­on, the concept of HPO, and its five prin­ciples, seems more appro­pri­ate to deal with them.

1Van Damme, W., R. Dahake, A. Delamou, B. Ingel­been, E. Wouters, G. Van­ham, … and Y. Assefa, 2020. “The COVID-19 pan­dem­ic: diverse con­texts; dif­fer­ent epidemics—how and why?”. BMJ Glob­al Health, 5(7), e003098. doi:10.1136/bmjgh-2020–003098.
2https://​onlinelib​rary​.wiley​.com/​d​o​i​/​f​u​l​l​/​1​0​.​1​1​1​1​/​e​m​r​e​.​12665
3Peirce, C. S., 1992b. Reas­on­ing and the logic of things: The Cam­bridge con­fer­ences lec­tures of 1898. Cam­bridge, MA: Har­vard Uni­ver­sity Press.
4Dewey, J., 1938. Logic, the the­ory of inquiry. New York: H. Holt and com­pany.
5Weick, K. E. and K. M. Sutcliffe, 2001. Man­aging the unex­pec­ted (vol. 9). San Fran­cisco: Jos­sey-Bass.
6Roberts, K. H., 1990. “Some Char­ac­ter­ist­ics of One Type of High Reli­ab­il­ity Organ­iz­a­tion”. Organ­iz­a­tion Sci­ence, 1(2): 160–176. doi:10.1287/orsc.1.2.160.
7Roe, E. and P. R. Schul­man, 2008. High-reli­ab­il­ity man­age­ment: Oper­at­ing on the edge. Palo Alto, CA: Stan­ford Uni­ver­sity Press.

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