Associate Professor of Innovation Management at HEC and researcher at GREGHEC
Sihem BenMahmoud-Jouini is the Scientific Director of the X-HEC Entrepreneurs MS, the Innovation Design Project (IDP) and Entrepreneurship & Innovation (Executive MBA). Her research focuses on the management of disruptive innovations in established companies and the organisation of the exploration of new fields. She is also interested in the role of design in innovation and organisational transformation. Her research has been conducted at Assistance Publique des Hôpitaux de Paris, Vinci, Thales, Valeo, Air Liquide, Essilor, Danone and Orange, where she held the Chair.