Blockchain Initiative Director at Ubisoft Strategic Innovation Lab
Studios and publishers such as Ubisoft, through its Strategic Innovation Lab, are now looking the market of non-fungible tokens in the world of video games.
To anticipate the future of the video game industry and help prepare for it, Ubisoft created a foresight team to analyse future trends and weak signals – for the past four years, they have been working on blockchain.
The arrival of the blockchain, Ethereum, was called a revolution for many industries including video games.
It could mean increased user control over game objects in the form of NFTs; exchangeable digital assets issued on a blockchain, which would become property of the player not the publisher.
First, however, developers must demonstrate the reliability of the NFT and the benefits for the players.
Journalist and radio host, notably on franceinfo, Jean Zeid is author or co-author of essays such as "Art and video games" or "Cyberpunk History(s) of an imminent future”. A philosophy graduate and former columnist, Jean Zeid also curated the "GAME" exhibition in 2017 at the EDF Foundation in Paris and "Design-moi un jeu vidéo" at the Cité du Design in Saint-Étienne in 2019. He is currently preparing a new public event around famous video game mascots made in France.