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The digital revolution: at humanity's expense?

“The digital transformation must be aligned with ecology”

On June 8th, 2021 |
3min reading time
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Jacques-François Marchandise
Delegate General of the Fing
Key takeaways
  • For Jacques-François Marchandise, the digital solutions meant to serve the ecological transition are often counterproductive, and likely to worsen the problems they seek to solve (5G, carpooling, mass deployment of sensors and real-time measurements).
  • Moreover, the manufacture of devices represents 70% of the carbon footprint of the digital industry in France.
  • Increasing the reparability of products is therefore one of the key issues to improve its environmental impact in the long term.
  • Jacques-François Marchandise offers insight into how the digital revolution - which lacks a precise goal but has significant resources - can truly serve the ecological transition.

Is digi­tal tech­no­lo­gy an ally of the eco­lo­gi­cal transition ?

For the moment, it is not. People like us in digi­tal lack basic culture on envi­ron­men­tal issues. Even if “green IT” is a very pro­mi­sing ave­nue, which aims to increase the ener­gy and envi­ron­men­tal per­for­mance of IT sys­tems and net­works, there is still a lack of invest­ment. In fact, our solu­tions often aggra­vate the pro­blem they are trying to solve. We are deve­lo­ping smart­phone appli­ca­tions, increa­sing sen­sors, real-time mea­su­re­ments, AI pro­ces­sing and the use of data cen­ters. But no article has pro­ven that these reme­dies are not worse than the ori­gi­nal evil. 

The abi­li­ty of digi­tal tech­no­lo­gy to connect sup­ply and demand (mat­ching) is often pre­sen­ted as an eco­lo­gi­cal fea­ture. It allows for the sha­ring of goods trans­port, pre­mises, but above all it faci­li­tates car­poo­ling. That said, here too, the effect can be per­verse. It has been obser­ved that digi­tal appli­ca­tions have stron­gly encou­ra­ged a modal shift… in the wrong direc­tion ! A stu­dy by ADEME sho­wed that if car­poo­ling had not exis­ted, 63% of people would have taken the train1, a much more eco­lo­gi­cal means of trans­port than the car. This is a typi­cal example of the “rebound effect”: if I buy a hybrid car that consumes less, I will actual­ly tend to drive more, which will can­cel out the posi­tive impact.

Yes, para­doxi­cal­ly, 5G is ten times more ener­gy effi­cient than 4G5.

Ove­rall, inno­va­tors who take care of the envi­ron­ment must no lon­ger be heroes. They need to be able to earn a living, and this can be achie­ved through consu­mer enga­ge­ment, but also through a reo­rien­ta­tion of public fun­ding. We will have to move from an eco­no­my of use to an eco­no­my of func­tio­na­li­ty, which will allow pro­ducts to be repai­red and impro­ved over the long term.

Moreo­ver, some sec­tors are very invol­ved in the search for eco­lo­gi­cal solu­tions, for pure­ly eco­no­mic rea­sons. Data cen­ters need to reduce their ener­gy bills, moder­nise their equip­ment and make use of waste heat [pro­du­ced but not used to be pro­fi­table]. Other players have also unders­tood that repai­ra­bi­li­ty has become a dif­fe­ren­tia­ting mar­ke­ting argu­ment that youn­ger gene­ra­tions are sen­si­tive to. This is the case, for example, with the hou­se­hold appliance brand SEB, which offers repair courses for its appliances and a large num­ber of spare parts for sale.

You said ear­lier that the gene­ral public cer­tain­ly doesn’t need 5G. Aren’t we final­ly inno­va­ting for the sake of inno­va­ting, at the expense of the planet ?

The example of 5G is emble­ma­tic, because it is the first time that there is doubt – even within the indus­try6 – about the use­ful­ness of an inno­va­tion. The pro­blem is the same as for Big Data : do we real­ly need a connec­tion eve­ryw­here and all the time, or so much data col­lec­ted and pro­ces­sed in real time ? 

In concrete terms, we need to review our defi­ni­tion of inno­va­tion so that it is no lon­ger at the expense of humans and the pla­net. We are in the pro­cess of living through two major revo­lu­tions that do not yet inter­sect suf­fi­cient­ly : the digi­tal tran­si­tion, which has consi­de­rable resources but lacks a goal ; and the eco­lo­gi­cal tran­si­tion, which has enor­mous ambi­tions but few resources. It is high time that the digi­tal tran­si­tion was put at the ser­vice of the envi­ron­ment. Saying that “tomor­row will be more digi­tal” is not a human horizon !

We are moving in this direc­tion. The num­ber of pro­jects aimed at com­bi­ning digi­tal and eco­lo­gy is increa­sing. More than 350 com­pa­nies have joi­ned the Pla­net Tech’­Care move­ment, which aims to give them tools to reduce the envi­ron­men­tal foot­print of digi­tal tech­no­lo­gy7. In the same way, Reset 20228, a col­lec­tive action sup­por­ted by the Fing, starts from the rather gloo­my assess­ment I just made, while sho­wing how we could start from scratch and create a more human and resource-effi­cient digi­tal world.

Interview by Juliette Parmentier
1http://​www​.etu​de​con​so​col​lab2016​.ademe​.fr/​p​r​a​t​i​q​u​e​s​.​h​t​m​l​#​c​o​v​o​i​t​urage
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5https://​cis​.cnrs​.fr/​w​p​-​c​o​n​t​e​n​t​/​u​p​l​o​a​d​s​/​2​0​2​1​/​0​3​/​F​I​N​G​-​5​G​-​G​D​R​-​V​1.pdf[/pi_note], but it is seen as an envi­ron­men­tal hazard. Why ?

It is exact­ly the same rebound effect that will come into play. Des­pite its tech­ni­cal per­for­mance, the busi­ness model for the deploy­ment of 5G in France implies mass usage in order for ope­ra­tors to break even. They have made mas­sive invest­ments in net­works, anten­nas and licenses, and they are in a high­ly com­pe­ti­tive mar­ket that is squee­zing sub­scrip­tion prices. So they are loo­king to make money by attrac­ting more users – even if 5G is only real­ly rele­vant for a few indus­trial or digi­tal players (video games, auto­no­mous cars). They are mul­ti­plying their adver­ti­se­ments for the gene­ral public, pro­mi­sing them an unli­mi­ted and very high speed connec­tion thanks to the band­width gain. This will sur­ely result in a shift from ADSL to mobile 5G, which will be bet­ter but much more deman­ding, and require a rene­wal of the smart­phone and ter­mi­nal fleets. Most of the pol­lu­tion is done at the time of manu­fac­tu­ring, so this is the oppo­site mes­sage of digi­tal sobriety !

Accor­ding to the French Senate, the manu­fac­tu­ring of ter­mi­nals accounts for 70% of the car­bon foot­print of digi­tal tech­no­lo­gy in France2http://​www​.senat​.fr/​e​s​p​a​c​e​_​p​r​e​s​s​e​/​a​c​t​u​a​l​i​t​e​s​/​2​0​2​0​0​6​/​r​e​d​u​i​r​e​_​l​e​m​p​r​e​i​n​t​e​_​e​n​v​i​r​o​n​n​e​m​e​n​t​a​l​e​_​d​u​_​n​u​m​e​r​i​q​u​e​_​u​n​_​e​t​a​t​_​d​e​s​_​l​i​e​u​x​_​i​n​e​d​i​t​_​e​t​_​u​n​e​_​f​e​u​i​l​l​e​_​d​e​_​r​o​u​t​e​_​p​o​u​r​_​l​a​_​f​r​a​n​c​e​.html[/pi_note]. The recy­cling rate is also very low, with 18% of cell phone metals recy­cled in 20193https://​www​.insee​.fr/​f​r​/​s​t​a​t​i​s​t​i​q​u​e​s​/​4​2​3​8​5​8​9​?​s​o​m​m​a​i​r​e​=​4​2​38635[/pi_note]. Do we need to reduce the num­ber of devices we use, or are there other solutions ?

There is a ten­den­cy to make the consu­mer res­pon­sible. But should they bear the bur­den of cor­rec­ting all the dys­func­tions of the indus­trial and com­mer­cial sys­tem, as well as the lack of cla­ri­ty in poli­cy options ?

The solu­tion lies in the repai­ra­bi­li­ty of pro­ducts, and it requires that manu­fac­tu­rers get more invol­ved, by using eco-desi­gn and life cycle ana­ly­sis methods. Digi­tal tech­no­lo­gy can be a power­ful ally in this pro­cess. Just look at the changes enabled in the food indus­try by the Yuka appli­ca­tion [which allows consu­mers to scan food and cos­me­tic pro­ducts to ana­lyse their com­po­si­tion], which uses the open source data­base Open Food Facts. The food indus­try was sur­ely the least willing to evolve before consu­mers for­ced it to do so thanks to Yuka. One could ima­gine a simi­lar appli­ca­tion, desi­gned to eva­luate the repai­ra­bi­li­ty and lifes­pan of cer­tain objects. This is well under­way in France, with a repa­ra­bi­li­ty index coming into effect on Janua­ry 1st 2021 for a large part of hou­se­hold appliances and elec­tro­nic pro­ducts4https://​www​.eco​lo​gie​.gouv​.fr/​i​n​d​i​c​e​-​r​e​p​a​r​a​b​ilite

6https://​www​.libe​ra​tion​.fr/​i​d​e​e​s​-​e​t​-​d​e​b​a​t​s​/​t​r​i​b​u​n​e​s​/​b​o​y​c​o​t​t​o​n​s​-​l​a​-​5​g​-​2​0​2​1​0​5​0​1​_​F​H​4​Y​L​L​H​M​U​V​C​T​L​B​T​5​Z​Y​7​Q​E​W​5WDU/
7https://​www​.pla​net​-tech​care​.green/
8https://​fing​.org/​w​p​-​c​o​n​t​e​n​t​/​u​p​l​o​a​d​s​/​2​0​2​0​/​0​2​/​c​a​h​i​e​r​-​d​-​e​n​j​e​u​x​-​f​i​n​g​-​q​u​e​s​t​i​o​n​s​-​n​u​m​e​r​i​q​u​e​s​-​r​e​s​e​t.pdf

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