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π Economics π Society
What are the new jobs of tomorrow?

“Jobs of the future are already here”

with Richard Robert, Journalist and Author
On July 13th, 2022 |
5min reading time
Isabelle Rouhan
Isabelle Rouhan
Director of Colibri Talent
Key takeaways
  • 72% of European workers think that robots will steal their jobs.
  • This perception is mistaken and is growing with the automation of certain jobs; it is not going to go away.
  • The most highly automated countries in the world, such as Germany and Japan, are also those with the lowest unemployment rates.
  • For the most part, if we look at the heart of jobs such as caring for people or making bread, these jobs are here to stay.

The ques­tion of the jobs of the future is often seen from a nega­tive angle, that of the des­truc­tion of jobs by auto­ma­tion. This pers­pec­tive is mis­ta­ken and ignores two fun­da­men­tal deve­lop­ments. The first is that although the work­force is disap­pea­ring, and job des­crip­tions are beco­ming obso­lete, jobs are not disap­pea­ring. They are car­ried out dif­fe­rent­ly, and human skills still play a role. The second is that the jobs of the future, those that are lin­ked to emer­ging tech­no­lo­gies such as data, draw on those of today.

Automation is not the enemy

It is true that some of the exis­ting lite­ra­ture, such as McKin­sey reports, empha­sise the mas­sive, immi­nent and inevi­table nature of a trans­for­ma­tion that will mean the disap­pea­rance of entire pro­fes­sions. Pers­pec­tives like this gene­rate shock and do not help us to think about tran­si­tion. 72% of Euro­pean wor­kers think that robots will steal their jobs ! Admit­ted­ly, things are hap­pe­ning very qui­ck­ly. But we can think about them and decons­truct our visions of the disap­pea­rance of work to recons­truct a rea­li­ty that will be made up of trans­for­ma­tions and transitions.

One novel­ty is that the auto­ma­tion of tasks now concerns ser­vice acti­vi­ties on a mas­sive scale. Yet, if we consi­der indus­try, it is alrea­dy an old sto­ry – as old, in fact, as the indus­trial revo­lu­tion. Shouldn’t we learn from this ? If we dis­re­gard France and the UK, which have under­gone major dein­dus­tria­li­sa­tion, and consi­der our Euro­pean neigh­bours, we do not see any spec­ta­cu­lar attri­tion in the num­ber of indus­trial wor­kers. The jobs are there. And the jobs, in the sense of indus­trial jobs, are there too. Need we remind our­selves that the most hea­vi­ly auto­ma­ted coun­tries in the world (Ger­ma­ny and Japan) are also those with the lowest unem­ploy­ment rates ?

This means that humans are in these indus­trial jobs, even if their indi­vi­dual jobs have disap­pea­red from the nomen­cla­ture. It is neces­sa­ry to iden­ti­fy the conti­nui­ty that lies beneath the dis­con­ti­nui­ty : tasks are conti­nual­ly chan­ging, and ope­ra­tors are fol­lo­wing this move­ment. In the auto­mo­bile indus­try, there are now few humans on an assem­bly line, but they are found elsew­here, and often very close to the line : in sur­veillance and qua­li­ty control tasks, some­times ups­tream, some­times downstream.

Jobs are evolving

This conti­nui­ty can even be unders­tood by lea­ving aside the notion of an indus­trial trade, such as car manu­fac­tu­rer, and thin­king in terms of a trade in its own right, such as tur­ner-mil­ler. The trade that the tur­ner-mil­lers prac­ti­sed is still there. Whist the ope­ra­tor is a machine, the skilled wor­ker works with it, or super­vises it, or super­vises a num­ber of machines, or a seg­ment of the line. It is the posi­tion of the human being in this “job” that has chan­ged. But the ele­ments of the job, the inti­mate know­ledge of the pro­cesses, tools, mate­rials, wor­king envi­ron­ment, the abi­li­ty to unders­tand a pro­blem and to pro­vide a rapid solu­tion remain at the heart of their activity.

This evo­lu­tion that we have seen in indus­try is now taking place, in fair­ly simi­lar terms, in ser­vices. And we find the same per­ma­nence of ‘trades’ in acti­vi­ties that have been sha­ken up by auto­ma­tion and the arri­val of arti­fi­cial intel­li­gence. Let’s take three examples.

We know that the para­le­gal pro­fes­sions and a good part of the accoun­ting pro­fes­sions – for example, eve­ry­thing to do with expense reports – are alrea­dy affec­ted by this move­ment. But the human aspect has not disap­pea­red, it has sim­ply evol­ved towards an audi­ting role. In terms of employ­ment, of course, this may have conse­quences : the per­for­mance of machines is such that the human work­force will pro­ba­bly shrink. The job des­crip­tion will also evolve, while remai­ning clo­se­ly lin­ked to the job into which the machine has been inser­ted. But the skill set requi­red in the new job des­crip­tion remains close, both in terms of tech­ni­cal skills (iden­ti­fying dis­cre­pan­cies, unders­tan­ding VAT rates) and gene­ric skills (accu­ra­cy, atten­tion to detail).

A second example : new jobs are emer­ging around auto­ma­ted acti­vi­ties, such as data ana­lyst or AI edu­ca­tor. The job titles may some­times seem pom­pous, but the level of qua­li­fi­ca­tion is fair­ly ave­rage : around two years of higher edu­ca­tion. These are the­re­fore tech­ni­cal­ly jobs that are acces­sible to for­mer ope­ra­tors, to tra­des­people. We are now begin­ning to unders­tand that data ana­ly­sis and AI edu­ca­tion are done bet­ter when those who under­take them come from within the trade in ques­tion. There is indeed a trans­ver­sal or gene­ric part in these emer­ging jobs. But there is still ver­ti­cal career pro­gres­sion. Pro­fes­sio­nal expe­rience and mas­te­ry of busi­ness ele­ments remain an added value.

The third example is call centres. IBM has cal­cu­la­ted that 45% of the requests hand­led in its call centres could be pro­ces­sed by a bot. But this still leaves room for humans : around a core acti­vi­ty which, in the case of IBM, car­ried out by soft­ware. Around which the com­plex and sen­si­tive world of rela­tion­ships with users can deve­lop and offer humans spaces in which to deploy their skills. And that being far from lines of script and mind-num­bing work which still make some call centres into ser­vice factories.

The results are already visible

In 2019, I publi­shed a book with Cla­ra-Doï­na Schmelk entit­led Les Métiers du futur, publi­shed by First. I com­ple­ted this pros­pec­tive approach with a second book, entit­led Emploi 4.0, publi­shed in 2021 by Edi­tions Atlande. We based our work on a long-term fore­cast. Bare­ly three years later, some of the changes we ima­gi­ned in the medium term have alrea­dy occur­red. But these are not so much rup­tures, social break­downs and human tra­ge­dies, as they are tran­si­tions. The jobs of the future have appea­red, and for the most part they are not radi­cal inno­va­tions. What has hap­pe­ned is that pro­fes­sio­nals, with spe­ci­fic skill sets, have seen their jobs trans­for­med, and have fol­lo­wed this trans­for­ma­tion. Others, relying on their trans­ver­sal skills but also on a “trade” qua­li­fi­ca­tion, have inves­ted in the new acti­vi­ties offe­red to people in trades that have not disap­pea­red, but where the machine now holds a cen­tral place. Anyone can change jobs, pro­vi­ded they are given the right support !

It is true that some gene­ric jobs, such as those of middle mana­ge­ment, are dee­ply diso­rien­ted – espe­cial­ly with the growth of remote work.

It is true that some gene­ric jobs, such as those of middle mana­ge­ment, are dee­ply diso­rien­ted – espe­cial­ly with the growth of remote work. Howe­ver, the role of a mana­ger, bet­ween orga­ni­sa­tion and super­vi­sion, is at the centre of the acti­vi­ties that are emer­ging and being offe­red to people around their for­mer pro­fes­sion. Super­vi­sing robots and soft­ware, control­ling their work, exten­ding it, gui­ding it, taking the best part of it : this is alrea­dy the core of the jobs of the future, and these jobs are alrea­dy ours.

The jobs of the future are alrea­dy here. For the most part, if we look at the core pro­fes­sions – caring for people, making bread, defen­ding a defen­dant, erec­ting a buil­ding – these pro­fes­sions are here to stay. But we must dis­tin­guish bet­ween the job and the role that we, as human beings, play in it. And this role is bound to change, some­times pro­found­ly, some­times at the mar­gin. If you take care pro­fes­sions, for example, we could cer­tain­ly ima­gine a redis­tri­bu­tion of tasks to the robots : phy­si­cal tasks such as lif­ting patients, psy­cho­lo­gi­cal care, accom­pa­nying, lis­te­ning and caring for humans. But it is like­ly that these care robots will not be deployed for some time in France, in the way they are alrea­dy used in Japan. On the other hand, a part of the moni­to­ring is alrea­dy auto­ma­ted, which does not make the nur­sing pro­fes­sion disap­pear, nor the jobs of nurses, but contri­butes to trans­for­ming this acti­vi­ty. The evo­lu­tion is more spec­ta­cu­lar in other sec­tors : a good part of the accoun­ting and para­le­gal pro­fes­sions are obvious­ly being absor­bed by auto­ma­tion, and in these pro­fes­sions people’s time is being spent on control and coor­di­na­tion. In terms of employ­ment volume, each indus­trial revo­lu­tion has always crea­ted more jobs than it has des­troyed. Moreo­ver, Euro­stat esti­mates that AI and digi­tal tech­no­lo­gy will create 15 mil­lion jobs in Europe, while the num­ber of jobs which will be lost is 6 mil­lion. The balance is the­re­fore lar­ge­ly positive !

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