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Moral decline: why do we still think « things were better before »?

Adam Mastroiani
Adam Mastroianni
Postdoctoral Researcher at Northwestern University’s Kellogg School of Management  
Key takeaways
  • The idea of moral decline has been present in societies over history.
  • An analysis of surveys conducted around the world since 1949 shows that the idea of a decline in moral values is omnipresent, whatever the social or historical context.
  • According to the respondents, this moral decline is linked to getting older, and to the arrival of new, less virtuous generations.
  • Studies contradict this perception: everyday morality is not declining. We can therefore speak of the “illusion of moral decline”.
  • This erroneous belief is reinforced by two cognitive biases: the negativity bias and the memory bias.

We often hear “things were bet­ter before”. The idea is that in the past you could trust oth­er people, that people respec­ted each oth­er, and that from now on that’s no longer the case. “If that’s true, it’s a very power­ful descrip­tion of the world and a dis­aster. If not, there is a very inter­est­ing psy­cho­lo­gic­al ques­tion: why do people think there is a mor­al decline?” asks Adam Mas­troi­anni, psy­cho­lo­gist and research­er at Kel­logg School of Man­age­ment at North­west­ern Uni­ver­sity. Over a five-year peri­od, togeth­er with Har­vard Uni­ver­sity psy­cho­logy pro­fess­or Daniel Gil­bert, Adam Mas­troi­anni reviewed hun­dreds of stud­ies and con­duc­ted three to answer this ques­tion. The study, entitled “The illu­sion of mor­al decline1”, was pub­lished in the journ­al Nature last June, and its title leaves no doubt as to its con­clu­sion. The myth even dates back to antiquity, with the Roman his­tor­i­an Tit­us Livi­us, quoted in the intro­duc­tion, com­plain­ing about the “pro­cess of mor­al decline” facing his society.

A perception that is “ubiquitous, enduring, unfounded and easily created.”

Since 1949, all sorts of ques­tions have been asked to find out what people think of their fel­low human beings. Are people less hon­est, gen­er­ous, polite, respect­ful or kind than they used to be? Has soci­ety become less eth­ic­al in recent dec­ades? The authors of the study ana­lysed 177 sur­veys con­duc­ted between 1949 and 2019, involving 220,000 people in the United States, and 58 sur­veys involving more than 350,000 par­ti­cipants in 59 coun­tries between 1996 and 2007. The res­ult is the same every­where: people feel that their sense of mor­al­ity is declin­ing. And this is true no mat­ter how the ques­tion is asked. The authors for­mu­lated the ques­tion in a hun­dred dif­fer­ent ways. On his web­site, the psy­cho­lo­gist writes: “Our stud­ies show that the per­cep­tion of mor­al decline is ubi­quit­ous, long-last­ing, unfoun­ded and eas­ily created.”

Nor does age, gender, eth­nic ori­gin or polit­ic­al ideo­logy play a sig­ni­fic­ant role in this belief. Every­one per­ceives a deteri­or­a­tion in mor­al val­ues, but con­ser­vat­ive par­ti­cipants see more of it, as do older people. In fact, for older people, this is simply explained by the fact that they have lived longer. “If you divide the total volume of mor­al decline by their age, you get one mor­al decline per year, and that’s vir­tu­ally the same fig­ure as for young­er people,” says the research­er. How do people explain this per­cep­tion? “The respond­ents think that this decline is due both to a drop in mor­al­ity over the years, as people get older, and also to the replace­ment of more mor­al people by less mor­al people, in oth­er words the arrival of less mor­al gen­er­a­tions,” Adam Mas­troi­anni explains. On aver­age, this loss of val­ues begins around the time of birth. “People don’t think things were bet­ter in the 1950s or 1980s. They seem to tell us that everything was fine before they arrived on earth, whatever the date” explains the psy­cho­lo­gist2.

Are people really behaving in a less moral way than they used to?

Giv­en the evol­u­tion of our soci­et­ies, the per­cep­tion of this mor­al decline seems rather counter-intu­it­ive. Cer­tain pop­u­la­tion groups, such as homo­sexu­als or people with dis­ab­il­it­ies, are treated much bet­ter today than they were a few dec­ades ago. Viol­ent phe­nom­ena such as slavery, murder, rape, and mas­sacres have declined over the last few cen­tur­ies, but this does not seem to have any effect on the way people per­ceive their fel­low human beings. So is there really a decline in kind, civil, polite and gen­er­ous beha­viour in every­day life, in the street and at work? “We don’t have pre­cise, his­tor­ic­al data on every­day mor­al­ity, but sub­ject­ive meas­ure­ments are pos­sible. Sur­veys have been car­ried out for years on the beha­viour and char­ac­ter of oth­ers: are people help­ful? Have you helped someone with their belong­ings? Were you treated with respect today? Have you wit­nessed inci­vil­ity at work? Have you done some­thing nice for a neigh­bour,” says Adam Mastroianni.

If vir­tue has fallen, these pos­it­ive every­day beha­viours would also fall. The study there­fore ana­lyses 107 sur­veys, includ­ing 4 mil­lion Amer­ic­ans, between 1965 and 2020, and the res­ult is clear: daily mor­al­ity is stable, with less than 0.3% vari­ation in responses. The res­ult is the same else­where in the world. Can this be explained by the mean­ing of words chan­ging? No, because con­versely, when the ques­tions relate to clearly immor­al beha­viour, such as queue-jump­ing or assault, the fig­ure does not increase either.

Two cognitive biases create this illusion

If people are not exper­i­en­cing a decline in vir­tu­ous beha­viour on a daily basis, why do they have the impres­sion that “it was bet­ter before”? Daniel Gil­bert and Adam Mas­troi­anni put for­ward an explan­a­tion: this illu­sion is cre­ated by the com­bin­a­tion of two well-known psy­cho­lo­gic­al phe­nom­ena, two cog­nit­ive biases: the neg­at­iv­ity bias and the memory bias. Neg­at­iv­ity bias refers to the fact that human beings pay more atten­tion to neg­at­ive inform­a­tion. In the media, this trans­lates into great­er cov­er­age of viol­ent news, for example. Adam Mas­troi­anni refers to the say­ing “if it bleeds, it leads”. People there­fore gath­er more neg­at­ive than pos­it­ive inform­a­tion about the cur­rent mor­al state of the world, and con­clude that it is low. The second bias is memory bias. Our neg­at­ive memor­ies fade faster than our pos­it­ive ones. “If some­thing good and some­thing bad hap­pens to you today, in five years’ time the bad thing will seem less neg­at­ive and the good thing will not have lost its pos­it­ive aspect”, explains Adam Mas­troi­anni. “The first bias makes the present seem like a mor­al waste­land, the second makes the past seem like a fab­ulously mor­al uni­verse”, the study sums up.

How­ever, for the psy­cho­lo­gist, these biases should not be called into ques­tion. “These two phe­nom­ena are deeply rooted in our brains. They exist for a reas­on, par­tic­u­larly the memory bias, which allows us to ration­al­ise and dis­tance ourselves from neg­at­ive exper­i­ences” says Adam Mas­troi­anni. Instead, the research­er advoc­ates humil­ity about our per­cep­tions of the world and the past. “We don’t have the data, we have an illu­sion of under­stand­ing,” he warns. This dis­tor­ted per­cep­tion can have con­crete con­sequences for our soci­et­ies. There is a risk of people becom­ing isol­ated, no longer inter­act­ing with their envir­on­ment, or not ask­ing for help, because they believe that oth­ers are bad. Fur­ther­more, “the illu­sion of mor­al decline can make indi­vidu­als dan­ger­ously sus­cept­ible to manip­u­la­tion by mali­cious act­ors,” says the study, refer­ring in par­tic­u­lar to polit­ic­al fig­ures who could call for more power to be con­cen­trated in their hands, in order to stem this false crisis.

Sirine Azouaoui
1https://www.nature.com/articles/s41586-023–06137‑x
2https://​www​.exper​i​ment​al​-his​tory​.com/​p​/​t​h​e​-​i​l​l​u​s​i​o​n​-​o​f​-​m​o​r​a​l​-​d​e​cline

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