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Nobel Pride: when universities claim borrowed glory

Maximilian von Zedtwitz_VF
Maximilian von Zedtwitz
Professor of Strategy at the University of St. Gallen and Visiting Professor at Ecole Polytechnique (IP Paris)
Key takeaways
  • One-third of laureates win the Nobel Prize at an institution other than the one where their discovery was made.
  • The ‘Nobel Pride’ effect consists of sometimes excessively claiming this connection with a prize winner, which can overshadow the initial structure in which the research was developed.
  • Of the 31,000 universities in the world, less than 0.6% have been the site of a Nobel Prize-winning discovery.
  • Clarifying this effect could help identify the conditions conducive to scientific advances.

Every Octo­ber, as Nobel Prize announce­ments cap­tiv­ate glob­al atten­tion, a famil­i­ar ritu­al unfolds across uni­ver­sit­ies and nations world­wide. Press releases flood news­rooms, each insti­tu­tion eager to claim asso­ci­ation with the newly min­ted laur­eates. “Nobel Laur­eate affil­i­ated with our uni­ver­sity,” they pro­claim, often stretch­ing tenu­ous con­nec­tions into badges of insti­tu­tion­al excel­lence. This phenomenon—dubbed “Nobel Pride”—reveals a com­plex web of sci­entif­ic cred­it that obscures a fun­da­ment­al ques­tion: where do break­through dis­cov­er­ies actu­ally happen?

The stakes of this aca­dem­ic pos­i­tion­ing are enorm­ous. In an era where uni­ver­sity rank­ings determ­ine inter­na­tion­al repu­ta­tion, research fund­ing, and the abil­ity to attract top tal­ent, Nobel affil­i­ations have become cur­rency in the glob­al aca­dem­ic mar­ket­place. Yet the tra­di­tion­al met­rics used to assign sci­entif­ic cred­it often mis­lead, cre­at­ing a dis­tor­ted pic­ture of where trans­form­at­ive research truly ori­gin­ates and thrives.A com­pre­hens­ive ana­lys­is of 124 years of Nobel Prize data reveals sur­pris­ing truths about the geo­graphy of sci­entif­ic excel­lence, the mobil­ity of geni­us, and the insti­tu­tion­al eco­sys­tems that foster break­through dis­cov­er­ies. The find­ings chal­lenge con­ven­tion­al wis­dom about sci­entif­ic prestige and offer cru­cial insights for uni­ver­sit­ies, gov­ern­ments, and research­ers nav­ig­at­ing an increas­ingly com­pet­it­ive glob­al landscape.

Geography of genius: an elite club

The first rev­el­a­tion from examin­ing every Nobel Prize in phys­ics, chem­istry, and medi­cine from 1901 to 2024 is just how con­cen­trated sci­entif­ic excel­lence really is. Of an estim­ated 31,000 uni­ver­sit­ies oper­at­ing glob­ally, few­er than 0.6% have ever been home to a Nobel-win­ning dis­cov­ery. This extraordin­ary con­cen­tra­tion means that just 150 insti­tu­tions world­wide have been the birth­place of Nobel-cal­ibre research, while only 160 have employed a laur­eate at the time of their award.

The dom­in­ance extends to nation­al levels, where geo­graph­ic clus­ter­ing cre­ates clear win­ners and losers in the sci­entif­ic prestige game. Five countries—the United States, United King­dom, Ger­many, France, and Switzerland—account for more than 80% of all Nobel dis­cov­er­ies. This con­cen­tra­tion has per­sisted across more than a cen­tury of sci­entif­ic pro­gress, sug­gest­ing that cer­tain nation­al eco­sys­tems pos­sess endur­ing advant­ages in fos­ter­ing trans­form­at­ive research.

New York and Mas­sachu­setts togeth­er account for 35.9% of U.S. dis­cov­er­ies, while Cali­for­nia con­trib­utes 20.7%.

With­in the United States, the con­cen­tra­tion nar­rows fur­ther still. Three states—New York, Mas­sachu­setts, and California—capture 57% of all Amer­ic­an Nobel dis­cov­er­ies. New York and Mas­sachu­setts togeth­er account for 35.9% of U.S. dis­cov­er­ies, while Cali­for­nia con­trib­utes 20.7%. This geo­graph­ic clus­ter­ing reflects the power of estab­lished research cor­ridors: the Boston-Cam­bridge bio­tech­no­logy hub, the research tri­angle of New York’s met­ro­pol­it­an area, and Cali­for­ni­a’s Sil­ic­on Val­ley innov­a­tion ecosystem.

Per­haps most strik­ing is Switzerland’s out­sized per­form­ance rel­at­ive to its pop­u­la­tion. With just 8.7 mil­lion res­id­ents, Switzer­land punches far above its weight in Nobel dis­cov­er­ies per cap­ita, sug­gest­ing that small nations with the right insti­tu­tion­al frame­works and research invest­ments can com­pete effect­ively with much lar­ger coun­tries. This Swiss suc­cess story offers hope for smal­ler nations seek­ing to build world-class research capabilities.

Con­versely, tra­di­tion­al European power­houses show signs of decline. Ger­many, France, the Neth­er­lands, and Austria—once dom­in­ant forces in sci­entif­ic research—have seen their com­pet­it­ive advant­age erode over time. This shift reflects broad­er changes in glob­al research invest­ment pat­terns, with the United States increas­ingly cap­tur­ing sci­entif­ic tal­ent that might pre­vi­ously have remained in European institutions.

Discovery-award gap: where credit goes wrong

The most sig­ni­fic­ant find­ing chal­lenges how insti­tu­tions claim Nobel prestige. Tra­di­tion­al met­rics focus on where laur­eates work when they receive their awards, not where they made their break­through dis­cov­er­ies. This cre­ates a fun­da­ment­al misat­tri­bu­tion of sci­entif­ic cred­it, as research­ers often move between insti­tu­tions dur­ing the years or dec­ades between dis­cov­ery and recognition.

The data reveals stark asym­met­ries in insti­tu­tion­al “Nobel account­ing.” Some uni­ver­sit­ies excel at fos­ter­ing break­through research but struggle to retain tal­ent until award time. The Uni­ver­sity of Cam­bridge exem­pli­fies this pat­tern, host­ing 27 laur­eates at the time of their dis­cov­er­ies but only 17 when they received their awards. This sug­gests Cam­bridge cre­ates an envir­on­ment con­du­cive to break­through think­ing but may lack the resources or incent­ives to retain its most suc­cess­ful researchers.

The oppos­ite pat­tern appears at Ger­many’s Max Planck Gesell­schaft, which employed 29 laur­eates at award time but was home to only 17 at the moment of dis­cov­ery. This reflects a soph­ist­ic­ated strategy of recruit­ing estab­lished sci­ent­ists who have already made their mark, essen­tially « buy­ing » Nobel prestige rather than cul­tiv­at­ing it organically.

Most remark­ably, 72 institutions—representing 31% of all Nobel-affil­i­ated universities—have nev­er been the site of a Nobel-win­ning dis­cov­ery des­pite employ­ing laur­eates at award time. These insti­tu­tions have built their Nobel cre­den­tials entirely through stra­tegic recruit­ment rather than fos­ter­ing ori­gin­al break­through research.

This dis­cov­ery-award gap has pro­found implic­a­tions for how we under­stand sci­entif­ic excel­lence. Uni­ver­sit­ies that mar­ket them­selves based on Nobel laur­eate fac­ulty may be show­cas­ing their recruit­ment cap­ab­il­it­ies rather than their research envir­on­ments. For pro­spect­ive stu­dents and research­ers seek­ing insti­tu­tions where they might make their own break­throughs, the tra­di­tion­al Nobel met­rics may be mis­lead­ing guides.

Mobile elite: scientific migration patterns

Nobel laur­eates rep­res­ent one of the most inter­na­tion­ally mobile pro­fes­sion­al groups ever stud­ied. Nearly 30% of Nobel dis­cov­er­ies are “foreign-born”—made by research­ers work­ing out­side their coun­tries of birth. This stat­ist­ic under­scores the crit­ic­al import­ance of inter­na­tion­al tal­ent mobil­ity in driv­ing sci­entif­ic progress.

The migra­tion pat­terns reveal dis­tinct geo­graph­ic pref­er­ences and bar­ri­ers. European-born sci­ent­ists show the highest mobil­ity rates, with one in five even­tu­ally mov­ing to North Amer­ica before mak­ing their Nobel-worthy dis­cov­er­ies. This transat­lantic brain drain reflects both the attract­ive research con­di­tions in Amer­ic­an uni­ver­sit­ies and the chal­lenges facing European research insti­tu­tions in retain­ing top talent.

North Amer­ic­an sci­ent­ists dis­play markedly dif­fer­ent mobil­ity pat­terns, with only 3.5% ven­tur­ing abroad before their break­through dis­cov­er­ies. This low mobil­ity rate may reflect the depth and qual­ity of North Amer­ic­an research insti­tu­tions, which provide suf­fi­cient oppor­tun­it­ies for advance­ment without requir­ing inter­na­tion­al moves. Altern­at­ively, it might sug­gest insu­lar­ity that could lim­it expos­ure to diverse research approaches and inter­na­tion­al collaboration.

One strategy is to recruit renowned sci­ent­ists who have already proven them­selves, essen­tially buy­ing Nobel Pride rather than cul­tiv­at­ing it organically.

Inter­est­ingly, while sci­ent­ists fre­quently move between coun­tries before mak­ing dis­cov­er­ies, they tend to remain in their dis­cov­ery coun­tries until receiv­ing awards. The “for­eign-dis­cov­ery rate”—measuring cases where laur­eates work in dif­fer­ent coun­tries at dis­cov­ery versus award time—remains stable at just 10.6%. This sug­gests that coun­tries suc­cess­ful in attract­ing break­through research­ers also pos­sess the insti­tu­tion­al cap­ab­il­it­ies to retain them through their most pro­duct­ive years.

How­ever, insti­tu­tion­al mobil­ity with­in coun­tries tells a dif­fer­ent story. Over 43% of laur­eates changed insti­tu­tions between mak­ing their dis­cov­er­ies and receiv­ing their awards, and this fig­ure likely under­es­tim­ates the true mobil­ity rate since research­ers may have made mul­tiple moves dur­ing the inter­ven­ing years. This pat­tern sug­gests that while coun­tries may retain sci­entif­ic tal­ent, spe­cif­ic insti­tu­tions face ongo­ing chal­lenges in keep­ing their most suc­cess­ful researchers.

Lessons for scientific excellence

The Nobel Pride phe­nomen­on reveals fun­da­ment­al ten­sions in how we meas­ure and reward sci­entif­ic excel­lence. Cur­rent sys­tems that emphas­ise laur­eate affil­i­ations at award time cre­ate per­verse incent­ives, encour­aging insti­tu­tions to pri­or­it­ize recruit­ment over research envir­on­ment devel­op­ment. A more accur­ate account­ing of sci­entif­ic cred­it would recog­nise the insti­tu­tions where break­throughs actu­ally occur, not just where suc­cess­ful research­ers hap­pen to work years later. This shift would incentiv­ise uni­ver­sit­ies to focus on cre­at­ing con­di­tions for dis­cov­ery rather than simply attract­ing estab­lished talent.

For poli­cy­makers and uni­ver­sity admin­is­trat­ors, the implic­a­tions are clear: build­ing world-class research cap­ab­il­it­ies requires patient, sus­tained invest­ment in research infra­struc­ture, inter­na­tion­al recruit­ment, and insti­tu­tion­al envir­on­ments that encour­age risk-tak­ing and col­lab­or­a­tion. The glam­our of Nobel asso­ci­ations may gen­er­ate head­lines, but the harder work of fos­ter­ing break­through research envir­on­ments gen­er­ates the dis­cov­er­ies that truly advance human knowledge.

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