Cécile Chamaret is a Professor in marketing and consumer behaviour at the Management Research Centre of the Interdisciplinary Institute of Innovation (I³-CRG*) at École Polytechnique (IP Paris). Her research focuses in particular on consumer behaviour and more specifically on resistance to innovation. She is currently working on new consumer behaviours such as minimalism and sobriety. She was previously a lecturer-researcher at the Sorbonne University Abu Dhabi where she developed an expertise in local consumption behaviours.
*I³-CRG: a joint research unit of CNRS, École Polytechnique - Institut Polytechnique de Paris, Télécom Paris, Mines ParisTech
